THE ASK

Design a custom video presentation to promote Wicked, as part of NBCUniversal’s 2025 Upfront showcase. While the look was grounded in the theatrical team’s established branding, there was creative flexibility to make the piece feel more cinematic and impactful for Upfront stakeholders.​

​

THE SOLUTION

I created a cinematic presentation that honored the original look and feel, utilizing thoughtful motion and pacing to elevate the experience and maintain visual engagement.

The creative approach was all about finding the right balance—keeping what made the branding strong, while giving it more edge and personality.

​

• I used subtle texture and movement to bring the assets to life

• Focused the pacing to build just the right amount of energy and anticipation

• Looked for natural moments to surprise the viewer and make it feel more tailored to the Upfront stage

​​

MY ROLE

Creative Direction, Presentation Design, Motion Styling